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Made to Stick: Why Some Ideas Survive and Others Die
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Word of Mouth Marketing, Revised Edition
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Mastering Online Marketing
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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Small is the New Big
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die
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Marketing Metrics
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Web Analytics: An Hour a Day
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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